Companies today use similar strategies to attract senior executives, focusing on salary, benefits, and even policies for family members. To successfully recruit, companies need the right strategy to meet what senior executives care about when job hunting.

 

 

The corporate brand plays a crucial role in attracting senior executives. Companies with strong brands like Google, Facebook, Microsoft, or large companies in Vietnam like Vinamilk, Nestlé Vietnam, Vietcombank, ... are always the target of candidates. Companies need to focus on promoting their brand through advertising campaigns to evoke the desire and pride of candidates.

Building an attractive corporate culture is an effective solution to retain senior executives. Initially, they may be impressed by the brand, but what truly attracts them is the opportunity to work with talented people. Companies need to build a strong team and use well-known employees in the industry to create trust and attract senior executives.

 

An ideal working environment with good training opportunities, continuous improvement, and a friendly, cooperative atmosphere is something that any senior executive desires. Companies need to ensure they provide all the conditions for employees to work with peace of mind and be willing to stay long-term. At the same time, companies should also pay attention to balancing work and life for employees.

Senior executives are people with dreams and ambitions. They always desire to rise and contribute to building the company. Therefore, companies need to create conditions for them to contribute ideas. Who knows, among those ideas, the company may find a new direction for development.

In addition to attractive salaries, senior executives also pay special attention to the company's bonus and benefits policies. Building an attractive bonus structure will stimulate the working ability of senior executives and help retain them. Companies can consider bonus mechanisms such as free shares, annual bonuses based on business results, or bonuses for achieving certain targets. Bonus and benefits policies need to ensure transparency and clarity.

Providing development opportunities is a wise management strategy. Senior executives always want to be challenged and recognized. Therefore, give them the opportunity to face challenges and learn to develop themselves. A job with a clear development path will attract senior executives more than other jobs.

Winning the competition for senior talent is increasingly showing its importance in ensuring the competitive position of the company.

By clearly understanding the needs that senior executives care about when looking for a job, HR2B believes that companies will have the best strategy to attract and retain these key personnel.